Energy PR News

Date: 01/11/2007

Title: easyFairs Shows Flourish thanks to Energy PR

easyFairs®  Shows Flourish Thanks To Energy PR

 

Stunning PR campaigns for easyFairs®, Europe's fastest growing events organiser, have led to soaring visitor and exhibitor numbers.

 

easyFairs® – Europe’s fastest growing trade event organiser – appointed Energy PR in 2007 to promote its UK exhibition portfolio. The company was at a pivotal stage in its development, with new show launches and a revamped version of its blue-ribbon packaging event on the horizon. It fell just weeks before the world’s biggest expo for pack professionals in Germany – but Brigg Ford explains in this white paper how Energy PR helped easyFairs® attract record crowds.

 

The Results

  • Widespread coverage in the packaging, food, pharma, environmental, design and retail media. Editorial value of coverage: £197,000.
  • 3,925 show visitors – this represents a 118% increase on the 2007 event at a time when most shows are facing declining numbers.
  • Increase in exhibitor numbers from 160 to 330.
  • The media and market have been won over and now ‘get’ the proposition.
  • easyFairs® MD Peter Heath established as a source of informed industry opinion on the packaging debate.
  • The event attracted journalists from all of the leading UK trade titles, plus several from publications on the Continent

Mike Hall, editor, Retail Packaging: “The shows are now a key part of our editorial calendar.”

 

Peter Heath, Managing Director of easyFairs® UK: “The visitor numbers were spectacular… Energy PR’s contribution to that success can’t be overstated. They felt like an extension of the team, but with all the fresh ideas and expertise you’re looking for when turning to an external agency."

 

See how Energy PR did it.  Or to find out how Energy PR could drive forwards your event call 01993 823011 and speak to our event team.

 

 

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