HUB Experts 
Name: Peter Shaw
Peter is a branding and brand innovation expert. Peter's experience spans over 20 years working on brands. He began his career at Research International (WPP) before spending five years at Saatchi and Saatchi where he was responsible for advertising the British Airways business brands: Club, Concorde and First Class.
After leaving Saatchi, Peter joined the innovation consultancy CLK and was part of the MBO team that brought CLK and the design agency Michael Peters Ltd together, forming the top ten brand consultancy Corporate Edge. Peter led the re-branding and marketing of that merger. Peter has been responsible for leading many high profile projects including the creation of well-known consumer brands, Nectar and Cadbury Heroes. He is a regular commentator on brands in the media, sits on the editorial board of the Journal of Brand Management and is a full member of the world renowned design association D&AD.
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