Building a New Brand
The need
- Help attract new franchisees to this business opportunity
- Build the base of 'best local businesses' features on each side
- Drive consumers to their local 'thebestof' site
- Support local franchisees – so that they too promote the brand
The solution
- Solid core media relations
- Franchisee support programme, a guide to media relations and support hot line
- Awards and speaker platform programme for the company and its founder
- Creative tactics such as a Report into Marketing & SMEs
The results
- Coverage in key media and with all the right messages the nationals, franchise, regional and management media
- TV sponsorship opportunity and major award wins
- 400 franchisees onboard
- 60,000 featured businesses on the sites
- 800,000 people use the sites each month