Tackling Training
The background
- Improve the profile of BBC Training & Development within and outside the BBC
- Put training on agendas within the broadcast sector
The solution
- Future Thinking Event for top 100 BBC personnel involving Patrick Dixon and Charles Leadbeater
- AVITG inspired industry training review sent to 13,000 top influencers
- Internal and external newsletters
- Intranet based discussion groups
- Learning lunches
The result
- 15% increase in course attendance
- Half of staff using BBC’s online training resource
- Client secured 33% spontaneous name awareness within the UK audiovisual industries as prime provider of training