Kick Starting Trade PR
The background
- 20th Century Fox Licensing & Merchandising licenses the Fox film studio properties from The Simpsons and Family Guy to Ice Age, Eragon and 24. Yet in 2004 it had limited trade media relationships and no PR team in place
The need
- Secure interest in major announcements at Brand Licensing Show coming up in 2 weeks
The solution
- Drawing on our strong licensing, toy, gift and greetings trade contacts we quickly set up 15 media briefings
The result
- Widespread coverage in all target media
- More media briefings than any other licensing exhibitor at the Show
- Energy PR retained to handle its trade public relations, supporting all Fox TV and Film brands across Europe