Executives Online
The need
- Executives Online is the fastest growing interim management provider in the UK
- Drive demand for its interim management service among major corporates and SMEs
- Position the company as a real alternative for companies looking for a quality senior exec recruitment provider
- Attract candidates to register
- Prepare the business for expansion through highly strategic franchising
The solution
- Core media relations
- Co-sponsored and wrote a Guide to Interim Management with the IoD
- Research based reports on executive resourcing issues
- Created a wealth of downloadable materials to help data capture site visitors
- Hosted a Recruitment Forum – with interviews held online
The results
- Site traffic 50,000 visits/month
- Visits to site from bookmarks up to a third
- Online business enquiries up by 400%
- Active and loyal candidate database of 20,000
- Five critical franchisees in UK plus three in key overseas territories