Talking Safety
The need
- Alert consumers to the perils of carbon monoxide poisoning
- Target vulnerable groups – students in rented accommodation, elderly plus people with young families
The solution
- Intensive media relations programme
- One-on-one briefings with key editors
- Expert articles – sensitive use of case studies
- Third-party articles from national writers
- All backed up by timely advice guides
The Result
- Massive coverage
- Record requests for CORGI safety guides
- HSE commendation for campaign