Science With The Squishy Bits Left In!
The need
- Galt acquired Living & Learning who had already developed and launched the first Horrible Science kits, based on the popular books published by Scholastic
- Relaunch the existing range to generate consumer and trade awareness and generate sales
The solution
- Children’s media – print, online and TV campaign. Specific titles targeted for product review, sponsorship and competition placement.
- Educational angle aimed at women’s interest media
The results
- Coverage across all target media and the Horrible Science brand firmly established with key journalists and retailers
- New range additions successfully launched
- Reviews in parenting and women’s interest media, at all peak purchasing times back to school, holidays, Christmas. Featured in gift guides within glossy magazines, broadsheet and tabloids and regional papers