'Marbleous' Mayhem
The need
- Galt had never used PR in its 150 year history but recognised the need for a consumer PR campaign to launch a new Marble Racer game in the run up to Xmas 2004
- Make the media see it as more than a marble run – and be bothered to have a go
The solution
- Marble Racer movie created to demonstrate the thrills and spills of the game to the media - and to avoid 'media apathy/product construction issues'
- Hosted and virally distributed to create buzz
- Intensive media relations
- Reviews, new product features and competitions set up for critical Christmas build up
The result
- Features in key media such as Toxic, Sky Kids, Thunderbirds, Disney Channel, CBBC, Right Start and Women’s Weekly
- Marble Racer exceeded expectations at retail during the Xmas period
- Energy retained to look after their consumer PR across all ranges for 2005 onwards